trendscouting july 2015

scouting session with the institute international trendscouting and zukunftstil

Trendscouting_2016

Our trendscouting workshop was leading to three different main trends. One is basic_prime a scenario that is build upon vivid red, blue and yellow. These basic colours are surrounded by a grounded yellowish grey, anthrazith, emotional rose and heavenly light blue. This is basic but playful. A known scenario taken from history broken by naive and  childish behavior, settled in neutrals. Second is re_comfort, a scenario that takes place now but is settled in the unfearful times before HIV and oil crisis in the early seventies. Vivid but earthy.